LinuxWebmasterFree - Software for the Linux User




Adobe on CS5.5 and Its New Pricing Model

Adobe launched its new Creative Suite 5.5 Web Premium today. WebProNews spoke exclusively to Scott Fegette, Adobe's Senior Product Manager on the Creative Suite Web team, about this new version and what all it involves.

More Videos
Recent Software
Craigslist Sherpa
Craigslist Sherpa extension remembers your current search and allows you to navigate...
BrainPower
BrainPower is a simple application useful as learning tool and for memory training.
CS Designer
CS Designer extension is a conversion of colorscheme designer by Petr Staní?ek (pixy).


4-11-11

Wine 1.2.3 Tab Stacker Full Flash Screen


Compiz FireSSH Regional Route

Facebook Ups Ad Prices 40%
By Josh Wolford

The first quarter of 2011 started off strong in the U.S. for online marketing, with search marketing growing 17 percent year-over-year, according to a new report from Efficient Frontier.

Facebook advertising is getting more competitive, with Cost Per Clicks (CPCs) increasing by 40% Quarter on Quarter (QoQ). Display advertising also showed positive signs with a 300% increase in exchange ad inventory and a 30% Cost Per Thousand (CPM) decline, indicating gains in reach and efficiency within the ad exchanges.

"The strong showing for digital marketing in the first quarter of 2011 was in line with our prediction of a 15% to 20% increase in spend in 2011," said David Karnstedt, President and CEO, Efficient Frontier.

"We're also seeing great demand for Facebook's ad products as the social networking giant's ad offerings continue to evolve. This is all solid evidence of an economic recovery, and that marketers are seeing tremendous results when they intelligently allocate their marketing spend and optimize across channels."

Google continues to have the majority of overall market share in SEM spend and clicks since the Bing-Yahoo! integration. However, Bing's ROI is currently higher than Google's ROI. Bing's ROI has increased 10% YoY while Google's ROI has decreased by 12% YoY. While the revenue per click (RPC) on Bing is 12% lower than Google, the CPCs on Bing are also lower than the CPCs on Google, which is driving Bing's higher ROI.

Click to Read More


-- LinuxWebmasterFree is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
© 2011 iEntry, Inc. All Rights Reserved Privacy Policy Legal

archives|advertising info|free newsletters|comments/feedback|submit software