Google is launching a new dashboard feature today that allows business owners to see how customers find their website.

The new dashboard is called Local Business Center (LBC) and is a free tool that allows business owners to also control the content of their business listings as they appear in Google Search and Google Maps.

Business owners can take advantage of the new tool by claiming their listing in the LBC and going through a brief verification process. Once a listing is claimed, business owners will have access to the following data:

 Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.

 Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business' website or requested driving directions to the business.

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