Google has launched a new feature for Google Reader that lets users create a custom feed to track changes on pages that don't have their own feed. In other words, you can follow changes to any site.
"These custom feeds are most useful if you want to be alerted whenever a specific page has been updated," says Google's Brian Shih. "For example, if you wanted to follow Google.org's latest products, just type 'http://www.google.org/products.html' into Reader's 'Add a subscription' field. Click "create a feed", and Reader will periodically visit the page and publish any significant changes it finds as items in a custom feed created just for that page."
Google points to examples like the Zillow home page, which would show new real estate listings, a Macy's special offers page, which would keep one informed of the latest special offers, and the NYU Computer Science Department page, which features news and highlights. You can certainly see the possibilities that this feature could open up. If data overload was a problem for you before, this probably isn't going to help. However, if you are looking to stay informed and up to date on even more web content, this might be just the ticket.
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